FireFan is a live action Fantasy style Sports app, with a unique focus point on live game predictions.

Achieved #1 Trending App spot on iTunes during initial release, and multiple #1 and Top 3 appearances in its category. We built a highly scalable mobile application that would dynamically generate a live game experience (questions and score able answers) based on the live outcome of any game. Serviced over 1.5M customers in more than 200 countries in multiple languages.

My Role

  • Product Management
  • Visual & Interaction Design
  • Sketching
  • Wireframing
  • Screen Flows
  • Prototyping
  • Development

Platforms:
Android, iOS

Year:
2016-2019

Note: The specifics of some of these project's breakdowns and/or designs might be protected under NDA or other copyrights. However, some of the product views and processes that are shown may be altered slightly to help demonstrate overall example.

BACKGROUND
FireFan was looking in entering the $70+ billion sports gaming market that would be conducive for family, friends, and fans of all degrees and ages. We wanted to be unique from your typical fantasy and gambing sport apps. Firefan wanted to become a fan's second screen of engagement within a sport games they were already invested in from home, live event or remotely.

APPROACH
Assembled a passsionate, skilled and dedicated production team of engineers and designers that understood the sporting world. Broke down app into experience segments. Developed player personas and game play functionality to support and drive differnet types of users. Created continual workflow loops to avoid deadend points and continually provide user options. Unique game playe and promotion only available during high marketing sporting events such as Super Bowl, March Madness, etc. And much more...

GOALS
To have an enjoyable, seamless and competitive sporting user experience that hardcore to noice fans of all ages could participate, interact and engage daily supporting their favorite sport(s), team(s) and fellow sports fans from across the world at the touch of their fingers witin Firefan.